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How to Engage Residents with Flamingo App Social Feed

Announcements, contests, and other ways to engage residents - aka Digital Engagement
JC
Jude Chiy
Updated 1 week ago

How to Use Flamingo Announcements for More Than Just Functional Alerts


Flamingo’s Announcements feature lets you instantly reach residents across push notifications, email, and the app’s social feed—all in one step.

While many property managers only use Announcements for functional updates (e.g. “elevator is out”), it’s also one of the most powerful tools to digitally engage your residents, build a sense of community, and increase resident satisfaction and retention.

Think of it like having your own private Facebook or Instagram feed, but just for your building—with guaranteed visibility via email and push.


Channels Residents See Your Announcement In

Every Flamingo Announcement automatically goes out across:

  • Push Notification – immediate visibility on residents’ phones.

  • Email – reaches residents who prefer inbox communication.

  • Social Feed Post in the App – lives in the community feed and sparks engagement (likes, comments, shares).


Quick Post Ideas by Category

Here’s a grouped list of content ideas to spark your creativity. Use this as a reference for what to post regularly:

 Events & Activities

  • Promote upcoming resident events

  • Share event recaps with photos

  • RSVP reminders and event countdowns

  • Local events and happenings nearby

Contests & Interactive Prompts

  • Pet of the Month

  • Best Decorated Door

  • Resident Recipe Swap

  • Cutest Kid Contest

  • Balcony Makeover Challenge

  • “What’s your go-to local spot?” prompt

  • Music/movie/book recommendation threads

Community & Resident Engagement

  • Welcome new residents or staff

  • Resident birthdays and move-in anniversaries

  • Staff bios and Q&As

  • Resident spotlights

  • Neighbor shoutouts and milestones

Property & Amenity Highlights

  • Amenity features or booking reminders

  • Policy change updates

  • Maintenance or cleaning schedules

  • Office hour changes or reminders

  • How-to guides (e.g. how to reserve a space or use a feature)

Functional & Emergency Alerts

  • Elevator outages

  • Package delivery changes

  • Parking lot resurfacing

  • Emergency repairs

  • Fire alarm testing

Newsletter & Seasonal Content

  • Monthly community newsletter

  • Holiday greetings and building décor

  • Seasonal reminders (e.g. winterize your pipes, AC tips)

  • End-of-year or quarterly wrap-ups

Partner & Perks Highlights

  • Local business deals and discounts

  • On-demand service promotions (e.g. cleaning, fitness)

  • Resident perks via building partnerships


DETAILED Engagement Ideas Beyond the Basics

Here are high-impact ways to use Announcements beyond just “elevator maintenance” notices:


🐾 Contests & Fun Prompts

Example Ideas:

  • Pet of the Month

  • Best Decorated Door

  • Cutest Kid Contest

  • Summer Balcony Makeover

  • Resident Recipe Swap

Sample Template:
Subject Line: 🐶 Show off your furry roommate!
Body:
It’s time for Pet of the Month!
Post your favorite pic of your pet on the app’s social feed. The winner will receive a $25 gift card + eternal fame in our building!
Deadline to enter: Friday @ 5PM.
👉 Tap here to post now!


Community Building

Example Ideas:

  • Welcome new residents or staff

  • Feature resident spotlights or staff bios

  • Celebrate birthdays or move-in anniversaries

  • Introduce new policies or reminders in a friendly way

Sample Template:
Subject Line: 🎉 Meet Jessica – Our New Leasing Specialist!
Body:
Say hello to Jessica, who just joined our onsite team! She loves dogs, hiking, and is always happy to help.
You’ll see her around the office or hosting events—feel free to say hi!
📸 [Include photo if available]


Event Promotion & Recaps

Example Ideas:

  • Promote resident events (on-site or virtual)

  • Share event reminders and RSVP deadlines

  • Post recaps with photos to boost FOMO

Sample Template (Promo):
Subject Line: 🍕 Free Pizza & Game Night – This Thursday!
Body:
Join us for food, games, and fun this Thursday at 6PM in the lounge.
RSVP now so we can order enough pizza!
📍 Lounge | 🕕 6PM Thursday
👉 Tap to RSVP

Sample Template (Recap):
Subject Line: 🎉 That was fun! Check out pics from Game Night
Body:
Thanks to everyone who joined our pizza & game night!
Click below to see photos and tag yourself.
📸 Tap to view photos


Monthly Resident Newsletter

Share a monthly roundup that includes:

  • Upcoming events

  • Local happenings

  • Staff messages

  • Maintenance reminders

  • Resident tips

Sample Template:
Subject Line: 🗞 June at a Glance – Events, Tips & More
Body:
Hi neighbors!
Here’s what’s happening this month:
🧘 Yoga Class – Mondays at 6PM
🍷 Wine & Paint – June 14
🍔 Pool BBQ – June 21
☀️ Summer Maintenance Tip: Clean your AC filter!
📲 Tap to read full newsletter


Local Partner & Amenity Highlights

Use Announcements to:

  • Highlight building amenities (e.g. gym, co-working spaces, grills)

  • Promote local business partnerships (e.g. discounts at nearby restaurants)

Sample Template:
Subject Line: 🥗 15% Off at Green Garden Café – Just for Our Residents!
Body:
We’ve partnered with Green Garden Café (just around the corner)!
Show your Flamingo app at checkout for 15% off.
🥗 Healthy eats, smoothies, and more
📍 123 Main St
🍴 Offer good through July 15


Holiday & Seasonal Messages

Stay top of mind by sharing:

  • Holiday greetings (e.g. Happy New Year)

  • Seasonal reminders (e.g. Winter maintenance tips)

  • Festive building photos

Sample Template:
Subject Line: 🎆 Happy 4th of July from the [Community Name] Team!
Body:
Wishing everyone a safe and joyful holiday!
Fireworks begin at 9PM at the park nearby.
Reminder: Our office will be closed July 4th.
🇺🇸 Enjoy the long weekend!


Resident Engagement Prompts

Get residents talking on the social feed with low-effort, fun prompts:

Examples:

  • “Where’s your favorite coffee shop nearby?”

  • “Drop your go-to summer playlist!”

  • “What’s the best movie you’ve seen this year?”

  • “Which amenity do you wish we had?”

These can generate comments and build community digitally.

Sample Template:
Subject Line: ☕ Best Coffee Spot Nearby?
Body:
We want your recs!
Where do YOU go for the best coffee in the area?
Drop your favorite spot on the app’s social feed.
Let’s crowdsource a local guide! 👇


Pro Tips

  • Use emojis in subject lines to boost open rates ✅

  • Include images or GIFs to make your post stand out 📸

  • Always end with a clear call to action (e.g. “Tap to RSVP,” “Comment below,” etc.)

  • Reuse content from newsletters or emails you’re already sending 📥

  • Keep it fun, light, and resident-first 💬


Final Reminder

Don’t let the Announcement feature go to waste!
Every time you post something engaging, it builds a better digital community, boosts satisfaction, and makes your building stand out.

Need help drafting your next post or campaign? Reach out to your Flamingo Customer Success Manager—we’re happy to help!


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